Margaret Jjuuko

13 Jun 2022

Margaret Jjuuko

Margaret Jjuuko Associate Professor CASS SJC Journalism and Communication "Environment and climate change ; Communication for development (C4D) ; Information and communication technologies (ICTs) ;edia edication ;

Social justice in relation to gender ; children’s rights, and other minority groups ; gender in media and communication ; political communication ; Media ethics ; media textual production and reception analyses (in developmental contexts) ;
digital and social media use in education and in developmental contexts " Margaret Jjuuko, PhD., is Associate Professor of Journalism Media and Communication Studies and Coordinator of the MA programme in Journalism, Media and Communication studies under the School of Journalism and communication (SJC), College of Arts and the Social Sciences (CASS) – University of Rwanda (UR). She is also the Principal Investigator (Coordinator) for “Preparing Media Practitioners for a Risilient Media in Eastern Africa” project, funded under NORHED II. She holds a PhD and Masters of Arts degrees in Journalism and Media Studies from Rhodes University, South Africa ; a Bachelor of Mass Communication degree (Honors), Makerere University, Uganda ; a Post-graduate Diploma in Television Production for Education and Development, BBC Open University, UK ; a Certificate in University Teaching from Carleton University, Canada ; and several other professional training including a Training of Trainers Certificate (Radio and TV Production), Radio Netherlands Training Centre, Holland, and certificate in postgraduate supervision (PhD and Masters) from Stellenbosch University, SA, among several other professional training. She has more than 35 years of work experience as a journalist, media educator and media and communication consultant both locally and internationally. She has trained media and communication practitioners at both university and industrial levels and consulted on a number of media and Communication developmental projects in Eastern and Southern Africa and briefly, Canada. Twitter hander @ Mjjuuko Email : margarert.jjuuko@gmail.com "1. Munyarukumbuzi, E., Jjuuko, M. and Maingi, G, J. (2022).‘Kindness is a distant and elusive reality : Charting the impacts of discrimination on the mental and sexual wellbeing of LGBT refugee youth in Kenya’, In Camminga, B. and Marnell, John. Queer and Trans African mobilities. Zed Books/Publications. Pp : 187 – 204.
2. Jjuuko, M. (2021). Environmental and social injustices in East Africa : a critique of the modernization approach to environmental communication. Rwanda Journal of Social Sciences, Humanities and Business : Volume (2) Issue (2), March 2021, ISSN 2708- 759X (Print) ; ISSN 2708-7603 (Online). DOI : https://dx.doi.org/10.4313/rjsshb.v2i2.6.
3. Njuguna, J., Mberia, Hellen, K. and Jjuuko, M. (2021). Do digital skills development factors predict the online journalism readiness of mass communication students ? Journalism Education Journal of the Association for Journalism Education .Volume 10. Issue 1. Pp 46-58. UK and Northern Ireland. 
4. Njuguna, J., Mberia, Hellen, K. and Jjuuko, M. (2020). Work-integrated Digital Learning Experiences and Students’ Efficacy for Online Journalism Work. International Journal of Digital Society (IJDS), Volume 11, Issue 2, 2020.
5. Njuguna, J. & Jjuuko, M. (2020). A framing analysis of mainstream newspaper coverage of the 2013 ‘Coalition of the Willing’ initiative in East Africa. Journal of African Media Studies, Volume 12, Number 3, 1 September 2020, pp. 241-254(14) Intellect DOI : https://doi.org/10.1386/jams_00022_1.
6. Jjuuko, M. (2020). The Tragic Testimony of the Children of Rape in Rwanda : A Critical Analysis of Language and Discourse. African Journal of Communication Volume 3. Issue 1. Pp : 34 – 48. A Journal of the East Africa Communication Association. ISSN 2227-7625.
7. Njuguna, J., Mberia, Hellen, K. and Jjuuko, M. (2020) Role of Social Media Habits in Online Journalism Efficacy Beliefs of Mass Communication Students. African Journal of Communication. Volume 3. Issue 1. Pp : 1 – 17. A Journal of the East Africa Communication Association. ISSN 2227-7625.
8. Njuguna, J. & Jjuuko, M. (2020), Online Behaviour as Predictive of Professional Online Work Readiness Among Mass Communication Students. International Journal of Information Communication Technologies and Human Development Volume 12 • Issue 2 • April-June 2020. IGI Global. DOI : 10.4018/IJICTHD. 2020040104
9. Njuguna, J., Mberia, H.K. & Jjuuko, M. (2020). Influence of attitudes to social media use in professional learning on students’ online journalism self-efficacy beliefs. Scholarship of Teaching and Learning in the South. 4(2) : 160-179. https://doi.org/10.36615/sotls.v4i2.134.
10. Omoke, L., Kemunto, Hellen Mberia & Jjuuko, M. (2020). “Ethnic Polarization in Kenya : Media Framing in Political Interviews.” Language. Text. Society 7 (1). ISSN. 2687-0487. https://ltsj.online/2020-07-1-omoke-mberia-jjuuko.
11. Jjuuko, M. (2020). Environmental Journalism in East Africa : Opportunities and Challenges in the 21st Century. In David, B. Sachsman and Joanne, V. Myer (Eds.), Routledge Handbook of Environmental Journalism. Routledge, New York, NY 10017, pp : 354 – 365. ISBN : 978-1-138-47850-3 (hbk).
12. Jjuuko, M. & Njuguna, J. (2019). Confronting the challenges of Journalism Education in Rwanda in the context of educational reforms. Scholarship of Teaching and Learning in the South. 3(2):49-67. DOI :https://doi.org/10.36615/sotls.v3i2.92
13. Njuguna, J. & Jjuuko, M. (2019). Online journalism education in Rwanda : students find value in the Experiential Learning Approach. Scholarship of Teaching and Learning in the South. 3(2):84-101. DOI :https://doi.org/10.36615/sotls.v3i2.91
14. Jjuuko, M. & Njuguna, J. (2019). The Discourses of Digital Inclusion of Women in Rwanda’s Media. A Thematic Analysis of Imvaho Nshya and The New Times Newspapers. In Bruce Mutsvairo and Massimo Ragnedda (Eds.), Mapping the Digital Divide in Africa : A Mediated Analysis. Amsterdam University Press, Pp, 131 - 150. ISBN 978 946298685 5 ; e-ISBN 978 90 4853 8225 ; Doi 10.5117/9789462986855 ; NUR 670.
15. Jjuuko, M., Moniko, R. & Ndibalema, S. (2019). Perceptions of and motivations for accessing Swahili Online newspapers among students at the University of Dar es Salaam. In Salaawu, A.(Ed.), African Language Digital Media and Communication, Routledge and Taylor and Francis : New York, Pp, 120–135.
16. Jjuuko, M. (2018). Framing the Debate on ‘Kagame III’. In Rwanda’s Print Media. In Bruce Mutsvairo and Beschara Karam (2018), (Editors.). Perspectives on Political Communication in Africa. Palgrave Macmillan. Cham. Pp. 159 – 172, Print ISBN 978-3-319-62056-5 ; eBook : https://doi.org/10.1007/978-3-319-62057-2_10 Online ISBN978-3-319-62057-2.
17. Jjuuko, M. (2018). How a radio series about Lake Victoria’s troubles missed the mark. The Conversation. February 5, 2018 4.21pm SAST, at https://theconversation.com/how-a-radio-series-about-lake-victorias-troubles-missed-the-mark-90234
18. Jjuuko, M., Njuguna, J. and Shafer, R. (2017). Plagiarism among journalism students as a predictor of unethical professional practices : an exploratory case study of Uganda, Rwanda and South Sudan. The Journal of Development Communication, Vol 28, No 1-2 (2017) : Pp : 34-51
19. Dralega, C, A., Jemaneh, A., Jjuuko, M. and Kantono, R. (2016). ‘Gender mainstreaming in media and journalism education – an audit of media departments in Uganda, Rwanda and Ethiopia’, in Journal of African Media Studies, Volume 8, Number 3, 1 September 2016, pp. 251-266(16). London : Intellect.
20. Jjuuko, M. 2015. ‘How three communities on Lake Victoria landing sites in Uganda perceive and interpret the Radio programmes on the lake’s Crises’. African Journalism Studies (Ecquid Novi), Online 1 : pp 1 – 17. doi:3670.1080/23743670. 2015/Online 2374 – 3689. UNISA Routledge.
21. Jjuuko, M. 2015. ‘Framing environmental risk in the broadcast media in Uganda’. In Journalism and Discourse Studies : Volume 1, Issue 1 : University of Newcastle London ; JDS Journal ISSN 2056-3191.
22. Jjuuko, M and Prinsloo J. 2014. ‘The representation of the environmental crises on Lake Victoria in Uganda’s media : A critical Analysis of the Victoria Voice radio documentaries’, Journal of African Media Studies, 6 : 2, pp. 213 – 229, doi : 10.1386/jams.6.2.213_1.
23. Jjuuko, M. (2014). Assessing the relationship between PR practice and PR training in Rwanda : Views of Rwanda PR practitioners in Nyarugenge district, Kigali. At https://www.academia.edu/10479724/Assessing_the_relationship_between_PR_training_and_practice_in_Rwanda, online under educ.com
24. Jjuuko, M. (2003). ‘Is Public Service Programming Possible in the era of Liberalisation ? A study of Radio Uganda’. In Nassanga, G, L (Ed) : The East African Media and Globalisation : Defining the Public Interest. Kampala : Mass Communication Department, Makerere University & Friedrich Ebert Stiftung.
25. Jjuuko, M. (2003). ‘The Impact of media Commercialization on Public Service programming : Theoretical Considerations’. In Nassanga, G, L. (Editor) The East African Media and Globalisation : Defining the Public Interest. Kampala : Mass Communication Department, Makerere University Friedrich Ebert Stiftung."


Subscribe and get our newsletter inbox.

Back to Top